DAMAC’s Lifestyle Collection: Community-Led Living in Dubai
DAMAC Properties has released The Lifestyle Collection, a curated portfolio of apartment residences spread across four of its established and emerging master communities in Dubai: DAMAC Hills, DAMAC Lagoons, DAMAC Hills 2 and DAMAC Riverside. The full brochure, including floor plans, master plans and community amenities, is too large for this platform but available on request: gareth@shepperson.com.ng or gareth@stegmanns.co.za

The unifying theme is what DAMAC describes as “elevated living within an ecosystem” — apartments positioned not as standalone towers, but as gateways to amenity-rich communities. At DAMAC Hills, the Golf Greens and DAMAC District developments overlook the Trump International Golf Club Dubai, with residences ranging from studios to three-bedroom apartments. DAMAC Lagoons offers Mediterranean-inspired living arranged around crystal lagoons, whilst DAMAC Hills 2 presents its ELO tower within a community organised into distinct Water, Sports and Down Town precincts. DAMAC Riverside, the newest of the four, draws its design inspiration from the great urban rivers of London, New York, Paris, Amsterdam and Rome.
Unit sizes across the collection range from compact studios of 325 square feet to two- and three-bedroom apartments exceeding 1,600 square feet, placing the portfolio squarely within the segment of the Dubai market most active amongst international buyers, including a growing number of African investors.
For context, DAMAC reports more than 50,000 units delivered since 2002, with a further 54,000 in progress and a presence across 15 cities, including its Versace-branded tower at Nine Elms in London — a project we have previously featured on this page.
The full brochure, including floor plans, master plans and community amenities, is too large for this platform but available on request: gareth@shepperson.com.ng or gareth@stegmanns.co.za
This post is provided for general information only. Shepperson Global Luxe is an independent advisory firm and this publication does not constitute investment, legal or financial advice, nor an offer or endorsement of any particular development. Prospective purchasers should undertake their own due diligence. Shepperson Global Luxe is a trading name of Shepperson Consulting Limited, a company incorporated in Nigeria with Company Registration Number 7826671, an Agent of DAMAC PROPERTIES.



